We Are The Luxury Property Specialists
The Power of Global Luxury, Your Luxury Property:
HouseofNaples.com and Coldwell Banker Global Luxury offer the world’s best luxury real estate marketing from the world’s best luxury real estate agents. With Global connections to more than 85,000 Coldwell Banker Associates in more than 50 countries, we will place your property in front of the most affluent buyers coast to coast and across the sea.
Our research has allowed us to create the best opportunities to reach the affluent buyer, In addition to our local expertise and connections; we’ve dedicated considerable resources to Internet marketing, where your property will be showcased to hundreds of leading real estate websites, including high end sites in key international markets attracting affluent buyers from around the world. Why is this important? Today, 92% of consumers begin their home search online, enabling the consumer to focus in on your property, while eliminating the competition.
Public Relations Opportunities:
If your property is especially historic in nature, architecturally unique, otherwise “newsworthy,” our in-house public-relations and luxury real estate agents team will work to generate local, regional and possibly national media attention! Coldwell Banker Residential Real Estate employs a full-time public relations staff that is dedicated to publicizing notable properties, and retains the services of an award-winning New York City – based public relations agency, CooperKatz. Together with the Coldwell Banker PR team in New Jersey, these talented public relations professionals drive significant media coverage worldwide for Coldwell Banker’s Florida properties.
- More than 2800 news stories about Coldwell Banker’s Florida properties ran last year, reaching potential buyers across the globe.
- Media coverage appeared in countries including Argentina, Brazil, Canada, Chile, Colombia, Germany, New Zealand, Philippines, Singapore, Spain, U.K., Venezuela and others.
- Our properties are regularly featured in The Wall Street Journal, Forbes, Huffington Post, New York Times, Miami Herald, Palm Beach Post, Los Angeles Times, Boston Globe, and the Chicago Tribune.
- More than 1200 news stories ran about the listing of Le Palais Royal, which was the most expensive property on the market in America listed for $139 million.
- More than 1100 stories about the listing and sale of the prestigious Versace Mansion ran over a 17-month period.
Over the years we’ve been contacted to discuss our listings in single family and high rise residences featuring private theaters, private or specialty garages, beach clubs, unique pool side cabana’s and specialty automobile condominiums created solely for car enthusiasts. Our Coldwell Banker Public Relations Specialist is based in our corporate offices in Sarasota, and is available to direct us through the public relations process utilizing all resources for your unique property, while giving you the most exposure.
Coldwell Banker Global Luxury Marketing Plan – A Global Introduction
Coldwell Banker Global Luxury is a global marketing program dedicated exclusively to luxury properties handled by expert luxury real estate agents. Our marketing efforts are designed specifically to reach and capture the affluent consumer through a multi-level partnership using local, regional, national and international resources. Coldwell Banker Global Luxury has reserved a wealth of exclusive marketing and prominent advertising placements; effectively marketing your home to targeted buyers encompassing the following components:
-HouseofNaples.com will assist in identifying and scheduling any repairs, housekeeping, staging or vendors needed to bring your property to its full showing potential, which will ensure you the most exposure, Always…
-Professional Photography will always be arranged to capture your unique property in the best possible angles and lighting, Always…
-Accurate and thought provoking property descriptions and MLS data Always…
“I have had the pleasure of working with Glenn Bradley since June of 2011 when I became the Managing Broker for the Coldwell Banker Naples Fifth Avenue South Office. I have been in the real estate business for 28 years working in the California, New York/Connecticut markets and now Florida. I have had contact with many agents and I’m please to say that Glenn ranks in the top 3% of the agents I’ve worked with. He is dedicated to his profession and works tirelessly to achieve the best results for his clients. He understands the market and keeps current on the trends that exist in the challenging Florida market. By doing this, he is able to advise his clients as to the best course of action to take in the marketplace. I have great confidence in Glenn’s abilities. He is an outstanding Realtor and a consummate professional.”
Nancy MacDonald – Managing Broker – Coldwell Banker Naples Fifth Avenue South Office
International Website Exposure
The combined worldwide audience for more than 800 websites on which your home will be marketed through Coldwell Banker’s Web partnerships exceeds 16 million potential buyers every day. Additionally, your exceptional residence will be showcased on more than 60 high-end websites exclusively available to Previews properties, targeting Key national and international markets including:
Imagine the exposure this will give your home.
Our luxury real estate agents recognize that every property is unique. That’s why we’ve created a marketing plan to expose your property to affluent buyers worldwide through the Coldwell Banker Previews Global Luxury professional network, leveraging its resources in media coverage, online marketing, paid print advertising and direct mail.
Through Previews affiliations, we are able to partner with luxury vendors like Maserati or Mercedes Benz and stage exclusive events to showcase your home. We will work with you to arrange an exclusive brokers open, luxury open house or invite-only event to attract high-net-worth individuals and luxury real estate agents. Combined with online and direct mail marketing, this on-site showcase will ensure the largest audience for your distinct property.