HouseofNaples.com looks forward to building a partnership that exceeds your expectations and goals.
Market Knowledge and Negotiation: HouseofNaples.com has been selling real estate in Naples since 2000. We have successfully maneuvered clients through the highs and lows of appreciating and depreciating markets, skillfully navigating through the greatest recession since the 1920’s and the catastrophic oil spill of 2010. We do this by analyzing the local, national and world economy and assist you with the decision to sell home. By listening to your needs, we review the current inventory of active, pending and recently closed sales similar your home. All of this research and communication benefits you through negotiating the best value for your home.
“Glenn Bradley is an outstanding sales associate. He has an extremely pleasant personality that anyone can attest to who has interacted with him. He is a stickler for detail, is extremely knowledgeable, and exceptionally well organized. No task is too complicated or too minute for Glenn to accomplish with great thoroughness and clarity. Glenn is a hands-on, can-do person with a superb administrative staff. Glenn is truly a “professional’s professional” Glenn excels in all that he endeavors.” Anne W. – Park Shore, Naples, FL.
Positioning Your Property to Buyers:
Real estate markets are local, and usually are either appreciating or depreciating. On occasion, the market will be in a state of equilibrium, but it is rarely there for long. The buyer pool stays about the same regardless of the market, but the buyer’s perception of value when selling real estate will push home prices up or down. Similar to stocks or precious metals, real estate should be thought of as a commodity rather than a product. It is important to create a perception of value during the initial marketing stage (the first thirty days your property is on the market) to generate the highest volume of interest from qualified buyers. The most qualified buyers are the ones familiar with market place and are ready to act as soon as your home becomes available.
“Wow! You guys are amazing! After 6 months of disappointment (with another realtor), we are pleasantly surprised and pleased with all that you have done thus far and you have only had our condo listed for less than a week! I sat at my computer with my mouth hanging open at all your team has already done for us.” Elizabeth W. Westlake, Naples, Fl
Determining your home’s value is often the simplest aspect of selling real estate; with Social Media and Real Estate “apps” most sellers already have an idea of the value of their home. Understanding the market place and the current real estate trends is where our focus lies. The Glenn Bradley Group analyzes the local, national and world economy when selling real estate, and shares that information with you. By watching the values of the foreign exchange we’ll determine where the international buyers are coming from; by following the news of the BP oil spill, many of our customers were ahead of the market rather than behind it. We keep you up to date, allowing you to make informed decisions. We analyze the overall inventory and showcase whether your neighborhood is experiencing a “buyer’s market” or a “seller’s market” and provide solutions to help you stand above the crowd.
Our guarantee to you: We’re so committed to meeting your sales objectives in a professional and pleasing manner, that we’re willing to put our guarantee in writing. We will develop a property marketing plan that clearly spells out the methods we use when selling real estate to the widest possible audience. You’re in control, in the event you’re not satisfied with the marketing plan, and we’ll modify it. Your satisfaction is our foremost concern.
Your property will enjoy a wider exposure among buyers when you list with us, our extensive contact list of former clients, newly qualified buyers and other industry professionals can significantly reduce the time your property is on the market. We will tap into a highly productive and extensive industry network, such as the Multiple Listing Service, Realtor.com, Yahoo.com, Zillow and others. We play an important role in advertising your property efficiently and effectively to the widest-possible audience. Our experience and our resources will benefit you by creating the greatest impact possibly for your newly listed home and will ensure you the highest sales price.
Negotiating: Since 2000, we have been negotiating residential real estate contracts in the greater Naples area, having negotiated for buyers and sellers more than 1000 times, our experience is vast. Utilizing our extensive contact list of former clients in addition to newly qualified buyers and other industry professionals will significantly reduce the time your property is on the market.
My staff and I will guide you through the minefield of potential problems associated with selling real estate including the appraisal, inspection and financing process, including the often complicated escrow instructions. In addition, I or my staff can meet and instruct any specialist or trades people who may be required for repairs.
We’ve learned that there is usually a solution to be found. When selling real estate it is during the process of negotiation, we focus on the final sales price in addition to the terms and conditions of the contract; everything in the middle is simply “the art of negotiation”. That said, when negotiating a purchase, most buyers prefer to deal with a middleperson who is objective, unemotional and professional. The National Association of Realtors researched and found out that 92% of all homes sold in 2014 sold using a Realtor, those people who did not work with a Realtor sold their homes for nearly 20% less than when a Realtor was involved. Buyers will often feel more comfortable with a Realtor when selling real estate than with the homeowner when they raise issues that need resolving before making an offer or during the contingency period.